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From Voices to Results：Voice of Customer Questions，Tools and Analysis
更新时间：2021-08-27 18:54:58
最新章节：Appendix A. Epilogue开会员，本书免费读 >
VoiceofCustomer(VoC)isoneofthemostpopularformsofmarketresearchthatcombinesbothquantitativeandqualitativemethods.Thisbookisaboutdevelopingadeeperknowledgeofyourcustomersandunderstandingtheirarticulatedandunarticulatedneeds.Doingsorequiresengagingwithcustomersinameaningfulandsubstantiveway–somethingthatisbecomingmoreandmoreimportantwiththeriseoftheincreasinglyconnectedworld.Thisbookgivesyouaframeworktounderstandwhatproductsandfeaturesyourcustomersneed,orwillneedinthefuture.ItprovidesthetoolstoconductaVoCprogramandsuggestshowtotakethecustomerinputandturnitintosuccessfulproducts.Thisbookalsoexplainshowtopositionandpriceyourproductsinthemarket,anddemonstratesROItothemanagementteamtogetyourproductdevelopmentfunded.Bytheendofthisbook,youwillhaveathoroughunderstandingoftherelevantstagesofaVoCproject.Itwillshowyouhowtodeviseaneffectiveplan,directtheprojecttotheirobjectives,andthenhowtocollectthevoiceofthecustomer,withexamplesandtemplatesforinterviewingandsurveyingthem.
品牌：中图公司
上架时间：2018-04-24 00:00:00
出版社：Packt Publishing
本书数字版权由中图公司提供，并由其授权上海阅文信息技术有限公司制作发行
From Voices to Results：Voice of Customer Questions，Tools and Analysis最新章节
查看全部- Appendix A. Epilogue
- Summary
- Articulating the value
- Pricing
- Getting the requirements into engineering – QFD
- From voices to product requirements – characteristics
- From voices to product requirements – types
- Chapter 9. Completing the Circle – Using the Customer's Voice in Your Organization
- Summary
- Using the Kano model as part of your VoC process – Kano analysis
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